The 5Es Experience Framework
The “5Es of Experience Design” provides a framework to curate and design experiential work. It helps us consider some guiding questions:
- How would you like people to move through the experience?
- How can you attract them and keep them engaged?
- Entice
- How are visitors invited to participate?
- How are they invited to the space in the first place?
- Enter
- What is the threshold moment where a visitor transitions from their world to yours?
- Engage
- How do visitors interact? How do they know how to interact?
- How do they engage with one another?
- Exit
- How do visitors know when they are done?
- Extend
- How do guests continue to participate?
- Is there a take-home or social opportunity?
Closing the circle: This cycle can span an entire event, a whole space, or just a single piece of an interaction.