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The 5Es Experience Framework

The “5Es of Experience Design” provides a framework to curate and design experiential work. It helps us consider some guiding questions:

  1. Entice
    • How are visitors invited to participate?
    • How are they invited to the space in the first place?
  2. Enter
    • What is the threshold moment where a visitor transitions from their world to yours?
  3. Engage
    • How do visitors interact? How do they know how to interact?
    • How do they engage with one another?
  4. Exit
    • How do visitors know when they are done?
  5. Extend
    • How do guests continue to participate?
    • Is there a take-home or social opportunity?

Closing the circle: This cycle can span an entire event, a whole space, or just a single piece of an interaction.